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Identifying Your Ideal Client in 3 Outrageously Easy Steps
Imagine running a business where you worked only with your most ideal clients. The people who light you up and make you feel like you’re making a difference. The ones who rave on and on about your products and services. The clients who just keep coming back to you for...
Why Your Social Media Plan Just Isn’t Working
It may sound like I’m splitting hairs, but there really is a big difference between a social media strategy and a social media plan. Yet many organizations simply don’t make the distinction between the two. This mistake leads them to utilize only one. And that’s the...
The problem with bots is the humans behind them.
Bots, like the internet, video games, guns, orange juice and chocolate, are not dangerous by themselves. But over-used and in the wrong hands, they can be destructive. For example, bots can be built to take content, hack a site or spam a page, according to an article...
Digital Aspects of Solar Eclipse, Plus Minn. & Wisc. Connections
Digitally speaking, the upcoming solar eclipse that will cross America on Aug, 21st is a big deal. So much so that I was going to try to compile a list of interesting websites and stories to showcase ways to interact with the eclipse digitally other than just watching...
Video, and 37 Marketing Statistics That Say Its Time Has Come to Rule Social Media
Video. Let’s talk about the social value of video. I’ve discussed in blogs, on Facebook and with tweets how video has quickly become the leading form of engagement on social media. And I am far from a voice in the wilderness. Count in Mari Smith and other “big name”...
Consistent Typography Improves Newsletter Readability
Typography. Sounds so ancient! Typography was and still is the art and technique of arranging type. It is creative and free form, but it is also defined with rules. It has been around a long time. And is very important if you want that extra edge to make your email...
Future of Customer Engagement is Digital Marketing
What is most effective way to reach customers and in so doing influence customer satisfaction? TV? Print? Facebook ads? Try Digital Marketing. For the third annual “State of Marketing” report, Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to...
Open for Business, Now What? 7 Suggestions
Small business is big business in the USA. If you have just opened the door to an on-line service or brick & mortar storefront, you are part of the American Dream. Welcome to the club!!! According to the Small Business Administration, SMB make up: 99.7 percent of...
Distractions Key To Causing Marketing Stress
Cassi Lowe, who started RosyPost “to help business owners save time and money by using strategic marketing systems and automation” had an interesting blog featured in the Jun. 24, 2017 edition of the Market Simplicity Daily. The topic? Remove the stress from...
Ask Roxanne: Website Loading Speed, How Fast Is Fast Enough?
Newspapers have a rule of thumb that if the headline isn't interesting, people won't read the article. We have a somewhat similar rule when it comes to websites, if it takes too long to load, people won't wait and WILL click elsewhere. So what is too long and how do...