by admin | Business strategy, Facebook, Social Media
If your goal is to save time and money in order to ensure the success of your business, your marketing plan isn’t something you should set and forget. In order for it to be most effective, you need to constantly review, evaluate, and adjust your plan to meet the needs... 
by admin | Business strategy
Last week, we covered how to identify your ideal client. This week, we’re stepping into how to find that ideal client once you know who they are! So what are the steps in finding your ideal client? Consider instead that you’re going fishing. Would you go to a place... by admin | Business strategy
Imagine running a business where you worked only with your most ideal clients. The people who light you up and make you feel like you’re making a difference. The ones who rave on and on about your products and services. The clients who just keep coming back to you for... 
by admin | Advertising, Advice, Digital, Social Media
It may sound like I’m splitting hairs, but there really is a big difference between a social media strategy and a social media plan. Yet many organizations simply don’t make the distinction between the two. This mistake leads them to utilize only one. And that’s the... by admin | Digital, Facebook, Social Media, Uncategorized
Bots, like the internet, video games, guns, orange juice and chocolate, are not dangerous by themselves. But over-used and in the wrong hands, they can be destructive. For example, bots can be built to take content, hack a site or spam a page, according to an article...